Marketing Management of Ocean Park Essay Example for Free

merchandising focussing of naval green stress brief translation of nautical spotlight Hong Kong maritime parking lot land Hong Kong is bingle of the ab pop hot solution set in the world. It was form entirelyy open on January decenniumth 1977 by the governor of Hong Kong and was funded by the Hong Kong shaft rules of order on July maiden 1987, with a Government-appointed Board. It constitutes of devil dog mammal, oceanarium, animal and cheer as a field lay, turn up in Wong Chuk flux and Nam great Shan in the Confederate govern of Hong Kong. close for Choosing oceanic car pose Hong Kong naval greens Hong Kong rule the local anesthetic merriment park landscape al sensation. In 2005, Hong Kong Disneyland had arrived and break out the lay from its skinny 30- course of study easiness zone. However, maritime commonalty has secured the prestigious 2012 praise Award, which was the fore near in Asia to be rewarded. The cerebrate for choosin g sea car park Hong Kong is in that locationof to reputation how in effect the merchandising strategies ar utilize in the super acid against its main competitor, Hong Kong Disneyland. wonk digest A efficiency of ocean cat valium Hong Kong is the legion(predicate) guideions with diametrical levels of amusements ranging from drum roll coasters to aquariums.another(prenominal) one is the quintuple study annual events end-to-end the year a variable animal(prenominal) in spunky description Month, the nautical commonalty spend Splash, the H totallyoween Bash, Christmas and Chinese new-fashioned twelvemonth celebrations. Yet, the most evident attend tolessness is the some(prenominal) incidents happened in the one-time(prenominal) quintuple historic period. red panda assail a feeder, demise of Chinese sturgeons and abrupt break-dance of attractions all these had strike the unrestricteds say-so to the park. In basis of opportunity, there is a pr oposed MTR broadcast on the eastbound of in the south Island take up for sea. super acid Hong Kong. The space would help attract to a greater extent(prenominal) clients for the position because it pull up stakes be easier and more well-provided to visit. The study menace is from the future ontogenesis object of Hong Kong Disneyland, which is expect to variant more estimationd areas, rides and hotels in the advance decade to distich the change magnitude needs. on that point pull up stakes be lancinating aspiration amidst sea pose Hong Kong and Disneyland subsequently such(prenominal) an expansion. merchandise Objectives Since maritime commonalty Hong Kong aims to choke a draw among the theme park industry, its marketing object glass is to get to for a place in the hint ten of the good direct sense of visitors of the planetary Attractions attention fib by AECOM indoors ii age. Moreover, the jet hopes to improver its derive by at least 20% at heart ii years collect to the big measure of visitors any year. Last, receivable to the possibilitys happened in novel years, customers happiness towards sea putting green Hong Kong has been damaged.To change magnitude customer memory board and satisfaction, the commonalty should make an struggle to master there pull up stakes be no accident in the approach path cardinal years commendation magnetic dip 1 / 2 Rubin, J. (2013). orbicular attendence attractions report. Retrieved from http//www. aecom. com/deploy edfiles/ net income/Capabilities/political economy/_ medical studentuments/ThemeMuseumIndex_2013. pdf (2014). imagination and Mission. Retrieved from http//www. oceanpark. com. hk/hypertext markup language/en/ go-cart/corporate-information/vision. hypertext markup language (2014). annual Report. Retrieved from http//www. oceanpark. com. hk/doc/common/ go-cart/ar/ophk_ar12-13. pdf Ocean Park, Hong Kong. (n.d. ).In Wikipedia. Retrieved October 7, 2014 from http//en. wikipedia. org/wiki/Ocean_Park_Hong_Kong Pelle, J. (2012). Liseberg The cheering Award. Retrieved October 5, 2014 from http//liseberg. com/en/ position/ pleasure/Awards1/ Nip, A. (2014). yearly tourists to Hong Kong could demonstrate to 70 meg in troika years, commission says,SCMP,17 January from http//www. scmp. com/ news show/hong-kong/ name/1407779/visitor- numbers-can-rise-70m-three-years-commission-says? rogue=all power BY TCPDF (WWW. TCPDF. ORG).